I ran across these conceptual sketches I did for the 47brand website last week while organizing some things and decided to put them up on the blog.
Our vision for the site was clear in my mind (and in these sketches) and surprisingly it didn’t change much throughout the site development.
I can’t stress enough the importance of being able to communicate with good sketches. It does wonders for the design approval process.
This was one of the biggest projects I’ve been a part of. There were multiple cooks in the kitchen and even more people in the approval process- yet it ran so smoothly. All because we did our heavy lifting up front with clear sketches.