’47 Brand is considering taking the dip into the social media landscape to market its goods online. My bosses have asked me to come to the table with my recommendations on what we should do.
The following thoughts and proposals are directed towards an audience who knows very little about the goings on of brands and social media in general.
This is sort of like me as a consultant giving a business pitch. Or me acting as our digital media Account Planner.
The first post is business operations recommendations on getting the actual ecommerce website up to snuff enough to market to a nationwide audience.
As of now, the product that is the experience of actually shopping the ’47 ecommerce store is not good enough to push onto strangers in the 2.0 world.